What's Your Story?

Understanding the reason behind why you are doing the right thing - Michael Craig

April 04, 2021 Michael Craig Season 2 Episode 8
What's Your Story?
Understanding the reason behind why you are doing the right thing - Michael Craig
Show Notes

Michael Craig comes back on the pod to help dive into why representation plays a key role in not only marketing but how organizations structure themselves. We discuss the strategies needed to ensure representation has the appropriate depth and authenticity along with some watch-outs that can be encountered when looking to improve representation. He shares his personal experience with the ramifications of not having enough representation. Give it a listen to hear what you can do to contribute to making your work and organization more representative of the communities that you serve.

Episode References:
- Nike Come Thru - https://youtu.be/X6MvO0BAbf4

- Nike The Toughest Athletes - https://youtu.be/_-5MGkUwe6w

- P&G The Look - https://us.pg.com/talkaboutbias/

- P&G Widen the Screen - https://us.pg.com/widen-the-screen/

- Ben & Jerrys Silence is not an option - https://www.benjerry.com/about-us/media-center/dismantle-white-supremacy

You can connect with Michael at:
LI - https://www.linkedin.com/in/mikecraig/
IG - https://www.instagram.com/elrockjr/
TW - https://twitter.com/mike_craig