Understanding the Reason Behind Why You Are Doing the Right Thing

Matt Story | 4/4/2021

Michael Craig comes back on the pod to help dive into why representation plays a key role in not only marketing but how organizations structure themselves. We discuss the strategies needed to ensure representation has the appropriate depth and authenticity along with some watch-outs that can be encountered when looking to improve representation. He shares his personal experience with the ramifications of not having enough representation. Give it a listen to hear what you can do to contribute to making your work and organization more representative of the communities that you serve.

Episode References:

- Nike Come Thru - https://youtu.be/X6MvO0BAbf4

- Nike The Toughest Athletes - https://youtu.be/_-5MGkUwe6w

- P&G The Look - https://us.pg.com/talkaboutbias/

- P&G Widen the Screen - https://us.pg.com/widen-the-screen/

- Ben & Jerrys Silence is not an option - https://www.benjerry.com/about-us/media-center/dismantle-white-supremacy

You can connect with Michael at:LI - https://www.linkedin.com/in/mikecraig/IG - https://www.instagram.com/elrockjr/TW - https://twitter.com/mike_craig 

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